ISPCC Shield Campaign – Standing Up to Bullying

If you’ve been following me on Twitter over the past few weeks, doubtless you’ll have seen me making mention of the #ISPCCShield hashtag from time to time. In case you’ve been wondering what on earth that means, then wonder no more. Today is the ISPCC’s (the Irish Society for the Prevention of Cruelty to Children’s) National Day of Action against bullying, and the Shield is the logo they’ve chosen to symbolise their commitment to eradicating the scourge of bullying, once and for all.

The ISPCC is a charity I hold very dear. They work tirelessly – and without any significant government funding – for the betterment of the lives of all children, no matter where they live or who they are or how much money their parents have. They run Childline (available on the phone at 1800 66 66 66, via text message (within Ireland) by texting ‘Talk’ to 50101, or on webchat via their website), 24 hours a day 365 days a year, and all staffed mainly by volunteers. They were recently involved in setting up Ireland’s Missing Children’s Helpline, designed to give help and support to parents when their child goes missing, and also to reach out to the missing child him/herself, giving them a non-judgmental way to contact home if they need to. The Helpline is also designed to help children considering running away, helping them find better options to deal with their problems.

Pretty amazing, I hope you’ll agree.

Almighty BOD (Brian O'Driscoll) thinks so, too. Image: businessandleadership.com

Almighty BOD (Brian O’Driscoll) thinks so, too.
Image: businessandleadership.com

In March 2012, the ISPCC launched the Shield Campaign for the first time. The Shield logo itself is simple: a person wears a Shield pin (available in selected retailers across Ireland, or from an army of volunteer sellers who’ll be braving the weather tomorrow all over the country) in order to display their commitment to eradicating bullying wherever they see it. The Shield shows that its wearer will act as a shield between a child and a bully, and that any child being bullied can turn to a Shield-wearer for help and support. Children and adults alike can wear it to show that they will not be a bystander, and they will not allow anyone to be bullied in their presence without standing up and saying something.

Importantly, the price of the Shield pin – €2 – goes directly to the ISPCC to help them fund their vital work. The charity sector in Ireland has taken a battering recently due to scandals at senior management in a small handful of charitable organisations, but it’s important to remember that not all charities should be judged the same way. Charities still need help and support, and the ISPCC is one I particularly love. It’s suffering due to lack of funds, and if it suffers then thousands of children will suffer, too.

Because of that, I’m volunteering to sell Shields today, and I’m writing this post to let anyone who happens to stumble across it know that the ISPCC can accept donations through their website (if you’re not living in Ireland, or you won’t be able to get out and about to buy a Shield); more importantly, I want to say that I’m a proud Shield-wearer, and that I fully support any effort to stamp out bullying, in all its forms.

Image: ispcc.ie

Image: ispcc.ie

Bullying isn’t just picking on a smaller child and using your fists to hurt them. It’s calling names, or spreading rumours, or attacking another person’s reputation, or making threats. It’s making insulting comments on Twitter and linking it to your victim’s @account. A scandal involving this very thing happened – among adults – as recently as this week, and among adults who are intelligent and talented and who should have known better, at that. It’s writing hurtful things on their Facebook wall. It’s sending them text messages designed to hurt or frighten them. It’s saying things like ‘if you don’t agree with me, then I’m going to hurt you’ – I am dumbfounded by how often I see things like this on Twitter, or Tumblr, or in social media in general. If you wouldn’t say something to a person’s face, why would you say it on a social media account?

Image: ispcc.ie

Image: ispcc.ie

Bullying is ganging up on someone and pulling them to shreds. It’s laughing at someone because you think they’re weak, or different, or weird. It’s setting yourself up as the arbiter of justice, and deciding that other people – for sometimes nonsensical reasons – don’t measure up to your standards. It’s not thinking about your actions. It’s using words carelessly, words like ‘loser’ or ‘fool’ or ‘idiot’ or worse; words which make someone else afraid.

It’s not something that people ‘just have to go through.’ It’s not something kids need to experience ‘in order to toughen them up.’ It’s not ‘just for the laugh.’ It’s not acceptable, from anyone or in any situation. It’s not acceptable from adults, or from children; in workplaces or in playgrounds; in real life or on the internet. The Shield Campaign is designed to draw attention to bullying and to bring it out into the light, where it can be dealt with properly.

If you’re a bully, the urge to hurt others can come from a deep place of pain within you. The ISPCC’s Shield Campaign is designed to help bullies, too – because, sometimes, bullies need more help than their victims do. It can come from a sense of disenfranchisement or powerlessness or because of a history of abuse that you’ve suffered in silence – or for a whole galaxy of reasons. One thing is definitely true: taking it out on another person may give you momentary relief, but it won’t solve your own problems. Worse than that, it might end up really hurting someone else.

Image: ispcc.ie

Image: ispcc.ie

If you happen to have €2 burning a hole in your pocket, and you’re looking for a good way to spend it, you could do worse than buying an ISPCC Shield today. If you feel like donating a small amount in order to help in a more long-term way, that would be wonderful too – or, if you’re not Irish, and your own country has a similar organisation to the ISPCC which you’d prefer to support, that would be awesome. But – most importantly – try always to stand up to bullying, no matter where you find it, and remember to treat every other person with the same respect you would show to someone you love.

And, finally, try to show good example to any young people in your life, and show them the way to treat others through your own actions.

Here endeth the lesson.

(Incidentally, in case you’re wondering what I’ve been up to, writing-wise, lately, well… I’ll have more to say about than on Monday. Stay tuned!)

Image: wodumedia.org

Image: wodumedia.org

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