The writer S.F. Said, who I hugely admire both as an author and a general all-round nice person, recently kicked off a campaign aimed at encouraging journalists, bloggers, other writers and any interested parties to #CoverKidsBooks – in other words, to afford kids’ books the same media coverage offered to books written for adults.
Why, you might ask? Well. Why not?
In the UK, kids’ books occupy 30% of the total book sales market yet they attract only 3% of the media coverage, and that is largely in specialist supplements and publications aimed at people interested in the field. Since S.F.’s campaign began this has started to change, but there is still much to do.
It can be hard to find the ‘right’ book in the torrent of published titles. Children themselves may be attracted to popular books, ones their friends or classmates are reading, or ones written by famous authors. Some books, not always the right ones for a particular child, will always rise to the top of the pile and some – among which may be neglected gems – will unfairly sink without trace. A story which might have changed a life or given a child something to strive for, or indeed simply something to laugh at, might be missed. Parents, grandparents, aunts and uncles and godparents and family friends who wisely choose to give books as gifts to the little people in their lives, might be utterly lost as to where to look for inspiration. I can’t count how often I’m asked for my advice – and while I love helping out, not everyone knows a person like me, who has some vague knowledge of the broad and wondrous world of children’s literature.
So.What’s the answer?
Reviews of kids’ books in major newspapers, for one. Interviews with authors, features on children’s literature and issues relating to the important topics covered in the ‘Books of the Week’ would also be good. And proper coverage of award-winning books, like the mighty Frances Hardinge and her Costa Book of the Year 2016, The Lie Tree – the first children’s author to win since Philip Pullman, many years before. The coverage I saw of this momentous win was more like bemused, polite wonderment, slightly patronising praise, and some downright rude questioning of how on earth such a thing came to pass, rather than a celebration of a great book justly rewarded.
I wonder how many of these journalists and commenters had even read the book.
We need to #CoverKidsBooks on the radio, on social media, in traditional media, on the television, and get it going as a topic of conversation. An adult looking for a gift should know straight away where to find advice and recommendations. A child looking for their next read should have no problem finding just the right book for their needs, and should be able to access a library (with knowledgeable staff) and/or a bookshop (also with knowledgeable staff) without trouble. Children’s books are so important, and within their covers they contain multitudes; worlds full of magic, imagination, heart and intelligence, tightly plotted and expertly written stories of love, loss, adventure, danger, exploration, and discovery – to name just a fraction of the treasures you’ll find if you look – and they deserve to be respected.
There are just as many talented and hard-working people writing children’s books as adult titles, and as well as that, children’s books are most definitely not just for children. Children’s books, and books for young adults, also have a largely undeserved reputation for being simplistic and unchallenging, which is maddening to me and anyone familiar with the field. They cover every topic you’ll find in the ‘classics’, and in the adult books which hog all the attention, and in most cases they’re written with more flair and verve and – frankly – excitement than even the best stories for grown-ups. There are some duds out there, of course, but the very best children’s books shine with an incandescence that very few adult books can match.
It’s time for children’s books to step into the spotlight, and claim their rightful laurels. We can all help by following the #CoverKidsBooks hashtag, asking our local librarians and booksellers to help make children’s books more visible, and asking for greater kidlit coverage in newspapers, radio and online – and creating our own content when we can. Let’s all do our bit, and enjoy watching children’s literature soar.